December 21, 2010

SEO Step by Step

The goal of this article is to expain the SEO world. I want to make the core of SEO crystal clear for you in easy-to-understand terms. In this blog, I will provide the all information according to my own experience.

Keyword Research
The first part of SEO involves choosing the right keywords for your campaign. If you choose the right keywords, the ones that your target audience is using when they search on Google, you are creating a strong, solid and sustainable foundation for your SEO campaign.
If you choose the wrong keywords, you’ll spend the next months wasting your time and money. So make sure you get this step right. Characteristics of good keywords include:Click here to find out more!

On-Site Optimization

The second part of SEO involves optimizing your own site with the inclusion of the keywords you have decided to target. The following are some of the places on your website where you should put your keywords:
  • Page titles
  • Meta tags (not very important anymore, but it doesn’t take a long time and you will get a small gain)
  • H tags (H1, H2, etc.)
  • Your URLs
  • The body copy
    You also need to make sure your site is built right. Among other things, this means:    
    • Avoid frames   
    • Use DIVs instead of tables for layout
    • Avoid 100% Flash sites
    • Don’t put your text in images
    • Make sure you structure your pages and folders right
    • Make sure search engines can follow your links (avoid Flash links and JavaScript links if possible)
    • Use keyword-rich anchor text for your links

    Content Creation

    Once you’ve optimized all the content on your site, it’s time to create new, robust, compelling content. Create amazing content so people tell their friends about it and their friends correspondingly link to your articles. The search engines feed on content and reward high quality links, so create as much relevant content as you can and make sure it’s of great quality.

    And, don’t forget to include your keywords here and there whenever it makes sense.

    Link Building

    The most important factor that determines which websites rank at the top of Google is inbound links (from outside of your own website). Make sure that:
    • You get a lot of links from external sites (Easy, low-hanging fruit would be to get links from your business partners.)
    • Those links contain your keywords in the anchor text
    • You get as many links as possible from high-authority sites (you can check the PageRank of a site or its ranking to make sure they are high-authority sites)
    • You get as many links as possible from sites related to yours
    • You get as many links as possible from blogs covering topics in which your target audience is interested
    • (You link to your own pages from within your website using your keywords, too)

    December 17, 2010

    Search Engine Optimization

    Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
    One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
    Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
    SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.